If a picture is worth a thousand words, what is a video worth? According to Dr. James McQuivey, a one minute video is equal to 1.8 million words. Regardless of what the actual number is the point is clear, video has a superior amount of impact compared to words. This is part of the reason social media has become almost all video on all platforms. Today, videos are a vital part of our lives because they can explain a story better when it comes to learning something. It’s a widely used strategy that every business should use. Smartphones have 4k ability now and in some cases the average person can’t tell the difference between a professional camera and a cell phone if the user knows how to use the correct settings.

Why do we love video so much?

Video serves such a vital purpose in so many facets of life, if you are looking to assemble something, you will probably search “How to” on YouTube. If you are doing some online shopping, you will look for the video reviews to see if what you are buying is what you will actually get. If you are looking to hire a service, it would be nice to see video of the work they provide. So if you are a business owner who isn’t using video as a marketing strategy, you must ask yourself the question, why?

Here are 3 reasons why you should use video to market your business.

1. Video builds trust with your potential clients.
The more video you share on social media is the more opportunity for potential clients to learn about your business and see you as a trusted business entity with a service to provide or product to sell.

2. Video grabs the attention of the viewer.
As social media users are scrolling, they are more likely to stop on video that is appealing versus a picture or words. Video done right gets more impressions, likes, comments, and reactions and most importantly, video gets a higher Return On Investment.

3. Google loves Video.
As you try to get as close to the top of the search engine, posting more video will help you get there. Google’s algorithm speaks the language of video, and so use a variety of video posts and watch all your metrics climb, albeit slowly but surely.

Here is one tip to help you get started. Build in time in your weekly schedule to plan and film video for your business. You won’t regret it.